Services
Beyond Direct helps nonprofit organizations cultivate existing donor relationships and acquire new donors that have strong long term values. We evaluate program performance and refine direct response strategies to continually improve results. We develop marketing campaigns in the areas of direct mail, online communications, and integrated multi-channel media as it best matches the organization's mission and goals. We offer public relations services to further enhance clients' missions and most importantly, we perform extensive analytics on all of our marketing services in order to continually obtain the best results for our clients.
Direct Mail
At Beyond Direct we develop direct mail strategies that target specific segments within your donor base. These strategies are created to target donor subsets such as major donors, multi-year donors, new donor cultivation and renewal conversion, planned giving donors, and lapsed donor renewal.
Online Communications
Beyond Direct helps drive your online fundraising and donor retention with complete internet services including creative content, email deployment, and web site development and design.
To view samples of our e-appeals, click here.
Brand Development and Awareness
Brand is the key factor in a donor's decision to choose to support your organization over another. Beyond Direct offers strategies and services to help develop brand equity, the perceived value of your brand, and to further increase brand awareness through the use of marketing tools such as billboards, movie screens, radio, outdoor transit, print and online advertising.
Results Analysis
We at Beyond Direct understand that hard data should always drive decisions. Analyzing marketing results is a constant process to continually provide the best in creative in order to maximize our client's return on their marketing investment. We analyze donor segmentation, creative design, copywriting, target markets and marketing channels in order to offer our best marketing recommendation for your organization.
Public Relations
Beyond Direct can help enhance your organization's reputation by helping give the public and the media a better understanding of how your organization works. Our Public Relations experts can help your organization achieve its maximum potential by building up your brand in your marketplace.
If you are interested in learning more about Beyond Direct and our services, please contact us. Together, we can develop a custom marketing strategy for your organization that will result in higher fundraising dollars and brand awareness in order to further your mission!
